Adidas 3D Lookbook
Platforms
Project Overview
Working with 9b Studios as a 3D Content Designer, we were able to develop a production pipeline for a 3D based lookbook for Adidas (Germany). The premise was simple, we create 3d models of the apparel items, create digital twins for materials, scan the human models and lighting. Then mix and match these ingredients to create a line lookbook, digitally!
This pipeline would streamline the design process by giving the team good enough digital visualization to make needed design decisions before making physical samples.
Execution
After discussing with our client and experimenting with samples this is the workflow that worked best with our clients needs & resources:
- Foundry MODO : ( Prep . Rigging . Posing . Shading . Lighting . Compositing . Rendering )
- CLO Virtual Fashion : ( Patterns . Drape . Stitching . Editing )
- Adobe Photoshop : ( Compositing . Retouching . Editing . Color Correction )
My part was developing the 3D assets on CLO using the designer's Techpack and patterns, retouching and color correcting on Adobe Photoshop.
Results
We experimented with multiple settings and compositions like multiple models, sitting, standing ..etc
