swatchbook

A key aspect of my role involved identifying the need for and designing new features, enhancements, plugins, and integrations. I led two major UI updates that significantly improved user navigation and satisfaction. I conducted extensive market research and led a complete UI overhaul across platforms, which enhanced the overall user experience. Through user research methodologies such as A/B testing, I gathered valuable insights that informed our design decisions.

I developed personas and user journey maps, led the design and prototyping of new features, and worked closely with cross-functional teams. Monitoring and analyzing user behavior was a key part of my role, and I conducted regular design audits to ensure the highest quality. I continuously improved designs based on user feedback and testing and piloted new design tools and techniques. I also facilitated design workshops to foster collaboration and innovation.

I successfully launched product apps across various platforms, including web, tablet, and mobile, specifically swatchbook, swatchbookmix and swatchbookremix. Additionally, I was responsible for all outward-facing visual communication and handouts, including branding, websites, marketing campaign graphics, print materials, brochures, booth designs, flyers, business cards, videos, and event merchandise.

See Design ops & design systems and Design leadership, culture & advocacy for more details.

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Competitive Audits

Competitive and design audits were regularly done to ensure highest quality.

UI Overhauls

UI updates including two major overhauls across all platforms were designed and executed in collaboration with engineering and QA. Several case studies, mockups, prototypes and usability tests were made. For the details of the design system created to govern these designs see Design Ops & Design Systems

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UX Research Continuous Enhancement

Surveys, interviews, analytics monitoring helped identify patterns and key insights.

Google analytics was leveraged to understand many aspects like device types per region, another example is most common screen resolutions to test against. Screen resolution is indicative of the height and width of the screen where the browser size refers to the space available for your website to load (removes toolbars and also covers the case of manually resized windows) scale can be a factor as it can sometimes be larger than the screen size. windows users for example are known to tweak scale as a global setting for the machine nevertheless we were able to identify outliers highlighted yellow (less than 1 sec average sessions) as well as common resolutions.

In house analytics was leveraged to monitor user interaction with swatches to quantify interest, and identify patterns.

Efforts have been made to design a UX Research Database by identifying the needed fields and workflow.

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Features Introduced

A recent example would be Flashcards, swatchbook's flashcards offer a "quick reveal" feature, allowing users to access material details without the need for sign-ups or complex navigation. Additionally, flashcards can be easily shared within organizations, teams, or with external partners for efficient collaboration. Overall, swatchbook's flashcards serve as a comprehensive and visually engaging resource for material exploration, enabling designers and professionals to make informed decisions and streamline their material selection and development processes.

A/B testing & usability research was done in collaboration with BRU (a leading global supplier of interior furnishing fabrics and wall coverings), as well as Sunwell try a prototype

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‍Plugins & Integrations

A good example would be the swatchbook x Centric integration. This integration allows swatchbook customers who also use Centric PLM to seamlessly connect their digital material libraries and data between the two platforms.The key benefits of this integration include:

• Streamlined material data exchange between swatchbook and Centric PLM, eliminating manual efforts and errors.
• Centralized access to accurate, up-to-date digital material information within the PLM environment.
• Improved collaboration and visibility into material development processes across teams and suppliers.
• Accelerated product development cycles by ensuring material information is readily available.

By tightly integrating swatchbook's digital material management capabilities with Centric's PLM solutions, fashion and consumer product companies can drive greater efficiency, transparency, and speed in their material selection and product development workflows.This partnership exemplifies swatchbook's commitment to providing an open ecosystem that integrates with other best-in-class solutions, enabling customers to leverage the full potential of digitized materials within their existing technology landscapes.

Try one of the prototypes

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Design Services

Design and UX services were rendered across the company functions a good example would be the Service Center Digital requirements card they hand out to textile supplier factories. So instead of a printed PDF, this card provides supplier with access to live requirements that can be updated at any given time.

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Websites, branding, email templates, campaigns & promotional elements

I designed, executed and maintained the company's websites and promotional elements.

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